Anti-Sinclair Media campaign targets Cardi’s for advertising on WJAR/10

Turn Off 10, a campaign coordinated by the Rhode Island Kent County ReSisters and Indivisible Rhode Island protested outside Cardi’s Furniture & Mattresses at 1681 Quaker Lane in West Warwick because of the company’s continued advertising on the Sinclair Broadcast Group‘s television station. About 30 people attended the protest.

Sinclair Broadcast Group is an American telecommunications company. The company is the largest television station operator in the United States by number of stations and total coverage. Since taking ownership of WJAR, Sinclair Media Group has mandated that WJAR include two minutes of right-wing or pro-Trump  propaganda in local news broadcasts nine times a week.

In March a new mandate was announced according to internal Sinclair memos leaked to CNN. It is called an “anchor delivered journalistic responsibility message.” Local television journalists are now required to read pro-Trump messages on the air calling into question the integrity of major media outlets. This is intended to echo President Donald Trump’s claims that much of the major media news coverage is “fake news,” eroding the confidence of news consumers.

Since complaints sent to WJAR/10 and Sinclair Broadcast Group have been ignored, Turn Off 10 has begun to target station advertisers. Cardi’s Furniture, whose owners, the Cardi Brothers, are local celebrities, is one of the station’s largest advertisers. Earlier this month Peter Cardi spoke with Bob Plain at RI Future:

“We looked at the whole station and said if we pull them, then we are liable,” Peter Cardi said in an interview with RI Future. “Those guys are sue crazy – not the local guys, the national guys.”

“We gave them our opinion as bluntly as we could,” he said. “We don’t like it. Our opinion is news is news. We don’t want it slanted one way or another.”

This isn’t enough for Turn Off 10. Their Facebook event stated, “We believe in the integrity of the free press and stand ADAMANTLY against forced propaganda which imminently threatens OUR VERY DEMOCRACY!”

Cardi’s replied with a “no comment” when I went inside.

During the protest, a smaller group broke off and protested WJAR/10 advertiser Speedcraft Auto Group a short distance away at 883 Quaker Lane in West Warwick.


Turn Off 10 have twice targeted WJAR offices on 23 Kenney Drive in Cranston:

Protesters target WJAR/10 over mandated right-wing content from Sinclair

Protesting the mandated ‘pro-Trump propaganda’ coming out of Channel 10


A blue line was spray painted on the grass marking the property line from the sidewalk. Protesters told me they were not allowed to step over the line.


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About Steve Ahlquist 606 Articles
Steve Ahlquist is a frontline reporter in Rhode Island. He has covered human rights, social justice, progressive politics and environmental news for half a decade. Uprise RI is his new project, and he's doing all he can to make it essential reading. atomicsteve@gmail.com

1 Comment

  1. I am really glad to see activism against propaganda and Sinclair Media (which has tainted WJAR-10’s good reputation). I , myself, would feel conflicted picketing the Cardi brothers since I think about their support to the RI AIDS Walk over the years which seemed like giving back to the community. I wrote to the station manager at WJAR TV-10 earlier this month (after the infamous “mandatory script” was read on air) expressing my outrage and disappointment at this turn of events. I would never pick on any of the staff or talent at channel 10 since I know they must hate this Sinclair propaganda as well. For now, lets continue to see what happens next. Oh, I also made a complaint to the FTC about Sinclair. Every complaint does make a difference ! I applaud these folks for their efforts…. because they care enough to do something ….. to raise awareness. Because this IS dangerous ruination that is happening right in front of our eyes…… Trump Ruination of the United States of America.

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