Turn Off 10, a campaign coordinated by the Rhode Island ReSisters, protested outside Yorker Shoes on 1503 Hartford Ave, Johnston on Tuesday afternoon in opposition to the family-owned business’s continued advertising on Channel 10/WJAR, which is owned by Sinclair Broadcast Group.
The protest started in the rain, but it gradually cleared up and the sun came out towards the end of the protest. Protesters told me that they come out in rain or shine.
Sinclair Broadcast Group is an American telecommunications company. The company is the largest television station operator in the United States by number of stations and total coverage. Since taking ownership of WJAR, Sinclair Media Group has mandated that WJAR include two minutes of right-wing or pro-Trump propaganda in local news broadcasts nine times a week.
In March a new mandate was announced according to internal Sinclair memos leaked to CNN. It is called an “anchor delivered journalistic responsibility message.” Local television journalists are now required to read pro-Trump messages on the air calling into question the integrity of major media outlets. This is intended to echo President Donald Trump’s claims that much of the major media news coverage is “fake news,” eroding the confidence of news consumers.
Since complaints sent to WJAR/10 and Sinclair Broadcast Group have been ignored, Turn Off 10 has begun to target station advertisers.
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